Jinli Permanent Magnet News – Strong growth in the application of rare earth permanent magnet new materials such as the master
>>> Main business: R&D, production and sales of high-performance NdFeB permanent magnet materials, is a leading supplier of core application materials for new energy and energy conservation and environmental protection in China.
>>> Three application areas:
Wind power field: It is the world’s leading supplier of magnetic steel. It is the long-term and major supplier of magnetic steel for Goldwind Technology. In 2017, it became an important magnet supplier for Siemens, a leading wind power company.
New energy vehicle business: It is the main magnetic steel supplier of new energy vehicle drive motor. In 2017, the market share was 15%. It entered the supply chain system of the top four motor manufacturers of new energy vehicle drive motor installed capacity, of which BYD, United Electronics is a major customer of the company.

Jinli Permanent Magnet News
Intelligent Machine Business: The company is one of the main magnetic steel suppliers of industrial robot servo motor manufacturers. Huichuan Technology is the company’s main customer and the company is ABB’s supplier.
>>> The industry maintained a relatively high growth rate: in 2016, the output of China’s NdFeB permanent magnet materials accounted for 84.94% of the world’s output, and the production of high-performance NdFeB permanent magnet materials accounted for 55.56%; In the next three years, with the application of NdFeB materials on micro-motors, the demand for high-performance NdFeB permanent magnet materials in the new energy automotive industry will increase explosively. It is estimated that the annual compound growth rate of demand for high-performance NdFeB permanent magnet materials in new energy vehicles and energy conservation and environmental protection industries will reach 16% from 2017 to 2020, from 12,000 tons to 20,000 tons.
>>> Competitor strength: The domestic industry mainly includes three sections of Zhongke, Zhenghai Magnetic Materials, and Ningbo Yunsheng. Foreign competitors are Hitachi Metals and Shin-Etsu Chemical. From the sales in 2017, the sales of Jinli Permanent Magnet in 2017 was about 883 million yuan, ranking behind Zhongke Sanhuan (3.86 billion), Ningbo Yunsheng (1.499 billion) and Yingluohua (976 million). , ranked fourth. From the industry point of view, Zhongke Sanhuan is a supplier of Tesla, Ningbo Yunsheng is the first market share of Apple’s smart phone vibration motor magnet steel. Overall, the strength of domestic competitors is not weak.
>>> Both upstream and downstream are completely competitive industries: the upstream of NdFeB permanent magnet materials is rare earth materials, and the downstream is consumer electronics, basic industries, wind power generation, new energy vehicles and energy conservation and environmental protection industries.
>>> Fundraising Project: The company’s listed fundraising mainly invests in a high-performance magnetic steel project with an annual output of 1,300 tons, which can help the company expand its production scale in the fields of new energy vehicles, energy conservation and environmental protection. The company’s average annual production in 2014-2016 is around 3,300 tons. The company’s capacity utilization rate and production and sales volume remained above 90%, and the production and sales data was very positive.
Jinli permanent magnet consolidate its dominant position in the field of wind power and continuously expand the application boundary of products, especially in the fields of new energy vehicles, energy-saving air conditioners, etc. The company is also good at seizing opportunities. The main investment lines of this listed investment fund are Applications in emerging fields such as new energy vehicles, energy conservation and environmental protection. However, many experts in the industry have already formed an advantageous position in their respective sub-areas. For Jinli Permanent Magnet, the competition is also extremely fierce.
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